Covered Up Blog

Tag/Category: Website

Route to Market website

So it’s been a while since much has happened on the old blog. That can be a good thing or a bad thing. It’s been a fairly busy year for us, but what’s been most defining is that we’ve ventured into old stomping grounds: websites. Here’s a recent one among others…

Route to Market LLC.

Sometime last year we worked on a few book projects with culinary consultant, Jennifer Bushman. And while we do offer author websites, we don’t necessarily push it as a major service. But when she approached us earlier this year to develop her website, we were ready to roll our sleeves up and get back to it. We had worked successfully with a programmer on our website and were really happy where it ended up. We wanted to see if we could do a similar thing for Route to Market LLC, Jennifer’s culinary consulting company.

The process was rather smooth. We were able to approve the overall design very quickly. In working with a developer, we learned a lot about responsive web design and best practices as well as what things we can do better in the future. But the end result is something we were very proud of and served the client well. We then went a step further and made sure that all of the companies social networks were visibly branded and matched the look of the website. I think this is something that;s often overlooked. People have a great website or great social media presence but there’s a visual disconnect with the other web-related platforms. In terms of impact it’s sending mixed messages. And the feeling one gets from having all of those components function smoothly and have a consistent visual voice is really empowering for a start-up, or any company for that matter. It makes it feel finished and complete.

Visit the social sites to see the continuity:




Anyway, that’s that, and we invite you to take a look at the whole package. Now back to the other websites on this book designed plate…

New website!

As promised, we have launched our new website this May. The goal with the site was to create a more service oriented experience and allow our customers a more thorough glimpse of our service offerings and selected work.

The site is fully responsive. Which means that you can comfortably access content on the site from your mobile phone, tab, pad, laptop or desktop computer. This was a prime focus for us as our old site was nearly unreadable on a phone or other handheld devices.

The work section allows you to comfortably sort between genres like fiction, non fiction, indie, and more. All work is attributed with the author, publisher and art director for the project. The work is viewable at a glance at a comfortable size. You will not have to deal with clicking on little thumbnails to reveal the full cover. You can easily share covers with others, buy the books by clicking on the shopping cart icon and view additional concepts and book interiors. We also have a section with a few book trailers we’ve worked on.

The service section is very easy and pleasant to navigate and read about the various things our studio is capable of handling.

We now showcase our typical rate packages so that customers can easily choose the fee structure that best suits their needs. We’ve found pricing to be a repetitive conversation we have with our prospective customers. Now it’s clear from the get go what can be expected and what each fee structure offers in terms of service options. We also have a FAQ section where you can get some basic information about our overall process and common terms that we will use throughout the process of designing your book.

Overall the site is dynamic and pleasant to navigate. We simplified our company logo, chose a more inviting, yet contemporary color palette, and selected Archer as the company font for its elegance and readability.

We’re proud of the site and hope it serves our customers better for years to come. Because we service a wide range of both indie publishers and trade houses, we wanted the overall experience to suit both audiences. You can now easily follow us on the various social networks that we post to and contact us to just say hello, or request a quote using our comprehensive quote form.

We hope you enjoy the site and its various features and ease of use. Please tell us if there is something that you feel would function more smoothly and we’ll be happy to improve upon the functions.


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    • “ Better than professional! Every time I asked to tweak this or that detail, they did it with both alacrity and creativity. Very friendly and helpful throughout the process. ”

      — Ira Berkowitz
    • “ The cover and layout are so professionally done and compelling. The whole design speaks to a high level of quality and style and I think that has a huge impact on book sales. ”

      — Cynthia Morris
    • “ I honestly couldn’t imagine a better cover. I get people telling how much they love the cover on a regular basis. ”

      — S.C. Barrus
    • “You guys are great. It will be my pleasure to recommend you to fellow authors. I’m particularly impressed with your prompt turn-arounds, and your ability to effectively capture my concepts.”

      — Richard Bard
    • “ Thank you for such quick turn-arounds, wonderful organization, your professionalism, and most of all your great ideas and solutions.”

      — Tracy Cunningham
    • “Thank you so much for your great work and incredible speediness!”

      — Laura Williams, Algonquin Press

    By The Numbers

    • 12
      Years in Business
    • 162
      Trade publishers served
    • 981
      Indie publishers served
    • 15